The Backbone of a Successful Modern Web Design

Just having an optimized website isn’t sufficient to succeed in today’s cut-throat competitive world of media landscape.  There are a myriad of new factors that now needs to be considered while designing your website. In this post, we will discuss the five most important factors of web designing – modern design, usability, SEO, content and integration.

Apart from the significant changes in the on and off page SEO techniques, considerable changes are noticed in the way the end users sees and consumes the content online. Appealing contemporary design and navigational points are given more emphasizing in the designing of the architecture of the new website.

Designing Beyond a Silo

If you want to ensure that your web design reflects your business objective in the most effective manner, you no longer need to wait for the final launch of the website. Rather, you can work along the developer, design, SEO and technical analysis team to integrate your marketing concepts in your website from the very first stage of its development.

First, Understand Business and Identify User Objectives

Exploring your business marker, potential customers and clients is an important project management task that should inaugurate the design and development process and guarantees your site has everything what your customers are actually looking for.

Moreover, with more focus given on quality and content by Google, if you over-optimize your website, there are fair chances of getting it flagged as a spam by the search engine king.

A sure-fire tip: Start by defining the goal and conversion point of every single page, part, and section of your website. Decide where and how you will place call-to-actions such that it meets all your users’ needs and expectations. And this is the time when you can hand over your website to designers, developers and SEO team.

Now, let’s discuss how you can improve with the 5 pillars of a successful modern website one by one.

1. Design

There are numerous websites that have spent an exaggerated amount on marketing and over-optimization which in fact needs to be balanced with great usability, neat, user-friendly and interactive design.

Follow these tips to create a simple yet modern, SEO friendly and informative web design:

· Make sure your design reflects what your users want

· Create an extremely simple navigation system

· Be innovative and artistic to create a modern flat look and feel

· Make sure design and content complements each other well

· Make use of webfonts to incorporate modern style with typography and crawabilty

· Embrace copy, text and images together with content to develop content rich web pages

2. Usability

As most of us know SEO activities represents a large share of your inbound traffic. However, it is significant for you to integrate your SEO strategy and web design with the real usability of your website – what happens once a user click on your website URL.

A Golden rule: “The easier you make your content to read, the simpler it is for end users to understand, connect, and share – this is vital for organic SEO.”

3. SEO

This is where marketing and technical professionals work together. However, the fact is that it rarely happens. At the same time, it can’t be denied that modern marketers and designers are making continuous efforts to evolve their relationship. It is vital that on site SEO strategies are developed to best fit the technical architecture. Web design firms Denver very well understands how aesthetic influence should create the right set-off with SEO friendly structure of the website.

4. Content

It should be capable of connecting every single element of design and creating a process. All successful web designs bask on top-quality content. If you too want to ensure build such content, follow the tips shown below:

· Create clear, to-the-point and relevant content

· It should be easy to understand for readers

· Make the most of the white space available on web pages

· Break content into multiple sections to make it look more organized

5. Integration

Want to design a website that results? Design integration is the answer.  These days people are accessing content via desktop, mobile and tablet devices and hence integrating your web design across all these platforms has become the need of the hour.

Web designers in Denver are aware of these five pillars of a modern web design and understand that state-of-the-art design is ultimately for people, not for the search engines.

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