Link building is one of the best strategies for search engine optimization. It helps improve your search engine ranking and increase web traffic. This practice involves creating backlinks by getting other websites to link with your website. You can focus on either quantity or quality of backlinks, the choice is yours.
Increasing the quantity of backlinks is a short term strategy to attract traffic but if you, the business owner, are seeking to achieve long term goals, then you must focus on quality backlinks. To ensure you have good quality backlinks, the content of your links should be relevant, unique and original.
According to a survey, internet users only browse through the first three pages of search engine results. This means you need to think out of the box and come up with creative link building strategies to boost your search engine ranking.
Here are some out of the box link building strategies that you can focus on and ensure quality backlinks.
This is the best way to ensure a quality backlink. You can post quality articles or blog posts on someone else’s blog and link it with yours. In this way you can attract traffic from other blogs and convert them into your readers and customers.
Get Your Content Written by the Expert
Content written by industry experts is a great link building strategy. You can get articles, press releases and blog posts written by experts. The industry experts can share their views, authentic information and in depth analysis with the reader. Several studies show that well-written and informative content enhances traffic conversion rate.
Use Social Media for Link Building
According to a survey conducted in the United States of America, social media websites are the highest clicked web pages therefore you can use social media platforms like Facebook, Twitter and LinkedIn for link building. The more the people talk about your brand the better. Create interesting viral content which can easily be shared with people on social media. This will promote your brand and generate leads to your website.
Avoid Using Hackneyed Keywords
Anchor text for backlinks has become an old strategy. The search engine treats you as a spammer, if you use the same keywords several times. Therefore it is better you use new yet relevant keywords to help improve and boost your search engine ranking.
You can use forums for link building and attracting traffic to your website/blog. It’s a great way to interact with people and promote your website or blog. You can post your link on forums related to the industry you serve and leave a backlink in your signature post.
Link building through niche directory is also a good way to attract traffic to your website. Many people use directories to search for information about various websites. Therefore you can try this too. Make sure that you submit your links in reputable and popular directories.
Bob Thompson is a writer for Monitis providing website monitoring & network monitoring. Bob writes about many different topics such as internet marketing, website security, website efficiency and how to best use website monitoring tools to improve user experience.