Every New Year brings new advances in the field of Search Engine Optimization (SEO) and the same holds true for 2013 as well. Search engines like Google and Bing make every effort to give their users access to the best possible content available on the web. They index billions of web pages from all over the web and rank them based on a variety of factors from freshness of content to the number of in bound links. In order to have a successful blog you must know which SEO practices search engines have a preference for and which ones they consider as undesirable or pure spam.
If you want your blog to be optimized for the search engines and rank high on search engine result pages (SERPs) follow these do’s and don’ts for the year 2013.
- Do Engage In Link Building
Search engines consider blogs and websites to have more authority and reliability if a good number of high quality web pages are linking back to them. This should however not prompt you to create an endless number of in bound links for your blog across the web. While the number of in bound links is definitely important and should obviously be on the higher side, also equally crucial is diversity in the sources from where your links arise. If your blog has a wide-ranging link portfolio incorporating in bound links from a variety of sources such as social networking websites, web directories and document sharing websites, then search engines will rank it higher than if all your in-bound links came from only one category or source.
- Don’t Practice Keyword Stuffing
While embedding appropriate keywords into your blogposts based on relevant terms that people use on search engines is essential to be recognized by search engine bots, it is however unacceptable to crowd your content with a massive number of keywords solely for the purpose of ranking high on SERPs. Not only does this result in the content becoming absolutely unintelligible for human readers but it is also banned by Google. Last year’s Penguin update overhauled Google’s search engine algorithm and put a firm end to black hat SEO techniques like keyword stuffing. Doing so will automatically lead Google to classify your blog as spam and stop all future indexing of your blogposts.
- Do Have a Mobile Optimized Blog
As smartphones and tablets are becoming increasingly popular and common these days, most people have started to perform searches and browse the web from their mobile devices. But these mobile devices have smaller screens and therefore do not display a blog or website the same way that a laptop or desktop does. Additionally search engines themselves perform searches differently on mobile devices and favor blogs that are optimized for mobile devices. In other words, till the time your blog isn’t optimized to be viewed on a smaller smartphone screen you will be missing out on a lot of search engine traffic coming from mobile searches.
- Don’t Compromise On Content
Apart from the technical stuff mentioned above, the quality of the content on your blog makes a lot of a difference to search engines. Good content not only appeals to visitors but also makes a difference in how search engines rank you. The practice of offering original, fresh and grammatically correct content is a timeless one and absolutely necessary if you want a high ranking blog. Your blogposts should ideally be about 500 words in length. Try to update your blog as frequently as possible as search engines favor blogs that show regular activity. Even 10 or 20 years down the line there is one simple truth that will remain unchanged – the better your content the more popular your blog is going to be.
Ryan Larkin authors for Broadbandproviders.com, the leading provider of the best value broadband internet – He writes about Technology, Internet and Blogging.