Websites are online extensions of a company that makes its products and services available to the mass of users who shop through the World Wide Web. Therefore, like the codes of business, there are certain norms of designing your website. Just as you cannot decorate a showroom or shop with all your favorite flamboyant shades, similarly, for website, you have to consider the buyers’ convenience, tastes and turnoffs before you decide to welcome them in your virtual shopping sphere. After a thorough discussion among experts working with the top-ranking web design companies, following features have been listed out as essentials in all successful website designs.
Pleasing and Engaging Visuals
No matter how much you stress on the functionality of a site, visuals play a bigger role in drawing traffic to it. A website design is primarily about the decoration and depending on how engaging it is, a visitor will, spend time and return to the site. So, it can be said that traffic flow to your site is largely dependent on how you design the site. The top-notch website design company works to make the face of a website look as attractive as possible, with the design planned judging by the behavior of the netizens.
All About User-Friendliness
A site is evaluated by its functional and easy-to-use features, and hence mind over matter is the phrase for it. Your site design should be so simple and easy to understand that the users can literally map it in their head and not have to take the effort of rehashing it time and again and remind themselves about the interface of your site. If you have seen sites like eBay, Amazon and even Facebook, they might at first look rather bland. But, as you start to use them you’ll know that there is a valid reason as to why the site designs are just so not eye catching. However, this does not mean that you have rule out every fancy idea of decorating your site, but it should be done at the cost of user-friendliness.
Users should be able to navigate effortlessly through the site. There are several considerations to this as a result-promising ecommerce web Design Company would emphasize on a couple of factors that contribute to an easily navigable site. First, all the tabs, drop-down menu and slides should be placed in order and in exactly the place where the users are likely to look for it. For instance, if you wish to put in the contact information of your site, you have two choices, top or bottom. Do not try to bring in innovation in it as you will get the users lost in the myriad.
Conducive to SEO Processes
Last, but not the least, the site’s design should be optimally supportive of the techniques of Search Engine Optimization. An effective design has its coding done in such a way that crawlers will automatically creep in and make your site easily findable. There are certain techniques of on-page and off-page optimization and if your site does not have a sound coding, then SEO efforts are going to be thwarted.
Author bio: Jems Holden is a prolific web content and article writer with over 6 years of professional experience of working with web design Manchester Companies. He has written over 1000 article related to SEO/SEM strategies and eCommerce web design.